In this article, author Ron Shaich, founder and former chairman & CEO of Panera Bread, shares how his team transformed a low-margin French bakery into a profitable French bakery café by listening to customers and pinpointing the meaning behind the business model. And the only way to do that is with empathy and imagination to gain a deep understanding of the needs of your target customer. A successful business model connects with customers, employees, and investors, and builds a compelling vision for the long term. Adding a larger meaning beyond the dollars makes sense for every constituent - investors, employees and the community. That’s bad both for your long-term competitive position and for society. If that happened in real life I would starve So slightly less risky lol. Once the shine wears off, or rivals match your pricing, you’ll lose both customers and employees. Its so much easier to get runescape gold than real life gold so I spend it a lot easier In addition in runescape even if I lost all my money I could go fishing and still eat. Why should anyone care that your company exists? Why should they walk past your rivals in order to reach you? What’s your real differentiation in the eyes of target customers? Without good answers, you aren’t likely to stand out in the marketplace for long.

But they don’t really explain why the company matters. Most business models cover the bases nicely: how the company will serve customers better than rivals.

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